This is a structural problem.
Events create billions in travel demand. The margin flows to platforms by default.
The reality
People travel to attend sport. That travel is unavoidable and part of the cost of participation.
Every marathon generates 10,000+ hotel nights. Every championship generates 5,000+. That travel happens regardless of what infrastructure exists to support it.
The gap
Events create the demand, but booking platforms capture the value.
Booking platforms capture 18-25% margin. Hotels keep their standard margin. Events receive 0-3% if they negotiate hard.
Not because organisers don't care, but because managing travel is operationally heavy and commercially thin. The value leaves by default.
What changed
The work that made this uneconomic can now be automated.
Page creation, targeting, timing, and updates can run without human intervention.
This makes it possible for sport to participate in the value it already creates.
The principle