About
Travel Activated solves a structural problem.
Attending events requires travel. Events capture none of it.
We redistribute commission back to the creators of attendance.
The travel happens anyway
Attending requires travel. Competitors, volunteers, families, officials, staff: all pay for accommodation and transport to be there.
€3.8B annually in cycling alone. Events receive none of it.
Major marathons generate tens of thousands of hotel nights. Championship events generate thousands more. The travel expense exists because the event exists. The only question is who benefits from that spend.
Booking sites capture value, not the people who created it
Booking sites take 18-25% margin on every reservation. Hotels keep their standard margin. Events receive 0-3% if they negotiate hard.
This isn't a business model problem. It's an infrastructure problem.
The booking expense exists. The hotel margin exists. Commission flows to booking sites instead of the organisations that created the attendance requirement in the first place.
Automation made redistribution possible
Previously, event‑specific booking portals meant six‑figure builds and long lead times. Today, global inventories covering millions of properties can be wired in via APIs, and white‑label systems spin up in minutes.
Now: one connection reaches 2.6M properties. Event pages generate booking environments automatically. Adding another event costs nothing extra.
The economics shifted. One system serves unlimited events. Commission routing became cheap to build and free to scale.
Who should benefit
The travel happens anyway. The event should benefit.
Attendees pay the same or less. Hotels keep their margin. Events receive 3-4% of booking value. The rest covers infrastructure and booking operations.
Not disruption. Correction.
Live deployments
BMX World Championships 2026
Official travel partner, UCI BMX Worlds Brisbane
AusCycling Road Nationals
183 bookings, $5,900 commission
Melbourne Marathon
Launching January 2026
Bookings process automatically. Commission deposits quarterly. Zero operational hours from event teams.
Who built this
Infrastructure operators who saw commission flowing to the wrong recipients and built better routing.
Marcel Berger
Founded Mummu Cycling, official Tour de France operator. Scaled Factor Bikes direct-to-consumer from $6M to $50M revenue. Head of Travel at UCI managing programs across 172 national federations.
Spent a decade watching booking sites extract value from events that created the attendance requirement.
Rudi Khoury
17 years Chief Digital Officer at Fisher & Paykel. Built multi-tenant infrastructure serving 40+ markets simultaneously.
Knew the technical requirements: white-label architecture, instant deployment, zero cost to add new events.
Combined: event operations expertise and infrastructure engineering capability.